How brands can prepare for the Direct-to-Agent era of AI discovery

In this episode of the Voices of Search podcast, Tyson Stockton interviews Brian Stempeck, CEO of Evertune, about optimizing for AI agents in the evolving search landscape. Brian shares insights from analyzing millions of AI prompts, highlighting the differences between traditional search and AI search, such as longer prompt lengths and extended engagement times. He emphasizes the importance of understanding how AI models respond based on geography, persona, and product lines, and how brands can influence AI models through content, PR, and affiliate strategies. The discussion covers the increasing role of AI agents in consumer decision-making, especially for routine purchases, and the need for brands to provide comprehensive data to AI models to ensure accurate recommendations. Brian also touches on international considerations, the impact of data licensing deals, and the resurgence of user-generated content in shaping AI responses.