1150: Making AI Practical in Finance, Not Theoretical | Matt Novick, CFO, Triplelift

In this episode of CFO THOUGHT LEADER, Matt Novick, CFO of Triplelift, discusses his career journey, highlighting the importance of operational experience in finance, his approach to partnering with CEOs, and the strategic considerations for CFOs in advertising, data, and technology-driven businesses. Novick emphasizes the need for CFOs to understand the operational elements of a business, build strong partnerships with CEOs and teams, and adapt to the changing landscape of finance with the rise of AI. He also shares insights into Triplelift's business model, key metrics, and priorities for the coming year, focusing on cash flow, diversification, and strategic investments.