The Drum Podcast introduces a series created with Advertising Who Cares, founded by Nick Manning and Brian Jacobs, aiming to address issues in the advertising and media ecosystem. This initial episode features Steve Antoniewicz interviewing Manning and Jacobs about the movement's origins and goals. They discuss the crisis in the advertising industry, the impact of Silicon Valley's mentality, and the need for a more balanced media ecosystem. The movement seeks to aggregate and share the best thinking in advertising, improve industry relationships, and address challenges like advertising fraud, measurement objectivity, and talent recruitment, with a focus on economic diversity and better business models to ensure fair rewards and improved mental health within the industry. Future episodes will feature leaders from various work streams discussing research and potential changes needed in ad tech, talent management, and media planning.
Sign in to continue reading, translating and more.
Continue
