Amazing experience and resilience of an innovative Ukrainian heating systems producer. A story of one exporter.

The podcast explores the international expansion of Hybro Technologies, a Ukrainian company producing innovative climate equipment. Vladyslav Sushko, co-founder and director, recounts how he transitioned from a regional dealer to an exclusive exporter. A key turning point was an inbound request from a Lithuanian company, which led to exporting. Sushko emphasizes the importance of face-to-face meetings for building trust, especially given initial skepticism towards Ukrainian businesses. He also highlights the need for flexibility in adapting products to meet local market needs, while staying true to the brand's core identity. Initially, the company operated with a "ready, fire, aim" approach, but later recognized the value of thorough market research. Currently, Hybro focuses on deepening relationships with existing partners and creating new products.