Customer Experience Management in Estonia. How to understand Estonian customers.

The podcast explores customer experience management and strategies for businesses expanding into Estonia. Andrus Kotri, a customer experience expert, explains the importance of understanding customer needs and adapting products or packaging to local markets. He advises Ukrainian exporters to initially visit the Estonian market to observe competitors and consider hiring local market research firms. Kotri highlights that while core product features may remain consistent across regions, marketing and packaging should be tailored. He suggests that first sales should be viewed as market research to gain direct customer feedback. Additionally, Kotri recommends leveraging Estonia's current support for Ukrainian businesses by highlighting the product's origin.