Exporting to Poland. How you should communicate about your business before you start sales.

The podcast explores effective marketing and communication strategies for companies entering the Polish market. Karolina Janik, CEO of Personal PR and a lecturer at the University of Gdańsk, emphasizes the importance of conducting thorough market research and adapting to local expectations, noting that Polish consumers appreciate businesses that demonstrate an understanding of their culture and language. Key strategies include utilizing LinkedIn for B2B communication, engaging with sector-specific media, and building relationships through networking events. Janik advises companies to build credibility through consistent communication and to consider having a local "face" to represent the brand, fostering trust and visibility.