How governments support exporters and what free resources you can find for your international expansion.

The podcast explores governmental support for exporters, featuring Andriy Lytvyn, Deputy Director of Ukraine's Entrepreneurship and Export Promotion Office, who discusses the office's creation and services. Lytvyn recounts how international partners initiated the office in 2016 to bolster Ukrainian exports, leading to its restructuring as a state institution in 2018. He identifies financing, market selection, and internal collaboration as key challenges for Ukrainian exporters. Lytvyn highlights the Irish trade promotion office as a global benchmark and emphasizes Ukraine's digital advancements, noting the international interest in platforms like Diia. He advises Ukrainian companies to overcome their fear of starting export activities, viewing it as a crucial survival strategy during the war.