How to export furniture and sell it to Starbucks. Tivoli from Ukraine, an exporter case study.

The podcast explores the international expansion strategies of Tivoli, a Ukrainian furniture company. Yulia Lisovskaya, the sales director, shares insights into how the company successfully sells furniture in Europe, Asia, and the Americas. Tivoli's export activities started because the Ukrainian market was too small for their production capacity. Lisovskaya emphasizes the importance of competitive pricing, understanding the target buyer, and attending international trade shows. She also highlights the value of using LinkedIn to directly contact potential buyers and the significance of building a strong company image through reliable service and word-of-mouth referrals. The discussion also covers the differences between European and US markets, with a focus on competing through quality and design rather than just price.