How to enter Colombian markets. Local expert's insights.

The podcast explores strategies for businesses seeking to enter the Colombian market. Rodolfo Moseres, with 30 years of experience in international trade and investment, describes Colombia's current political stability as a solid democracy despite a leftist government. He advises preliminary online research using resources like TPO ProColombia and sector-specific trade associations. Moseres emphasizes the importance of cultural sensitivity, noting that business etiquette differs significantly from Canada, with personal relationships being key. He also highlights the extensive use of LinkedIn and WhatsApp for business communication and the increasing prevalence of e-commerce, making it a viable entry channel.