How to enter Dutch markets. Insights from local professional.

The podcast explores strategies for international expansion into the Netherlands, focusing on cultural understanding and practical market analysis. Geddy van Elburg, managing director of MKB Trade Office, emphasizes the importance of cultural sensitivity, noting that misunderstandings often lead to business failures. She clarifies the distinction between Holland and the Netherlands and advises tailoring entry strategies based on specific industries, suggesting Amsterdam for FinTech and Eindhoven for high-tech. Practical advice includes using online resources like LinkedIn and CBS for market research, contacting business associations and embassies, and leveraging local university students for market insights. Geddy highlights the Dutch negotiation style as informal but direct, stressing the need for a strong digital footprint and a focus on data-driven presentations rather than exaggerated claims.