20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg

In this episode of 20 Growth, Harry Stebbings interviews Raaz Herzberg, CMO and VP of Product Strategy at Wiz, a cloud security company. Raaz discusses her experience scaling Wiz from its early days, emphasizing the importance of product-market fit, solving significant customer problems, and achieving rapid time-to-value. She shares her approach to marketing, which prioritizes understanding customer needs and embracing creativity over traditional marketing metrics. Raaz also highlights the value of brand marketing, the significance of building a strong team culture focused on execution, and the benefits of starting with enterprise clients. The conversation explores strategies for enterprise sales, the role of AI in marketing, and the importance of adapting to change in a fast-growing company.