Natalie speaks to Nigel Oddy, currently CEO of the UK and Europe's leading golf retailer American Golf, and previously CEO of House of Fraser, New Look, Matalan and The Range.

The video version of this episode is available on YouTube and is part of a special collaboration with the Richmond Retail & E-commerce Directors' Forum. Nigel will be speaking at the event alongside leaders from across the industry - Tesco, Charlotte Tilbury, TikTok, N Brown and more.

In this episode, Nigel gives us a sneak preview of what we'll be discussing at the event. He shares what it was like running New Look during the pandemic, his biggest successes, what motivates him, the importance of spending time on the shop floor and why you must treat your shoppers as VIPs.

More on Nigel:

Nigel's journey began on the shop floor of M&S and through hard work, determination, and a desire to succeed progressed from shop assistant to executive.

Leading by example to inspire people towards engaging in strategy, strong critical thinking, and excellent interpersonal skills. His keys to success: integrity, honesty, hardworking, strong work ethic and loyalty.

American Golf is the ultimate one stop destination for delivering 5 star products, services, and omnichannel experiences.

More on Retail Disrupted:

If you missed my previous conversations with some of our Richmond speakers, you can catch up on YouTube (also available on Apple/Spotify):

The Future of Retail with Chris Browne (former Global Retail Director at Ted Baker)

N Brown Retail CEO Sarah Welsh on Women in Retail

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For more, visit www.nbkretail.com

Retail Veteran Nigel Oddy on Treating Shoppers as VIPs

Retail Disrupted