The question that saved my company from bankruptcy | Sharon Price John

This episode of TED Talks Daily features Sharon Price John, the CEO of Build-A-Bear Workshop, discussing the company's turnaround from near bankruptcy. She emphasizes the importance of rediscovering the company's true purpose, which is "to add a little more heart to life," rather than focusing solely on products or profits. John explains how recognizing and embracing this purpose led to a successful strategy that expanded the company's reach beyond traditional mall-based retail, embraced the digital economy, and targeted a broader audience, resulting in significant financial recovery and stock price appreciation. She concludes by advocating for a heart-centric approach in both business and life, suggesting that understanding and connecting with one's true purpose can unlock remarkable power and resilience.