In this episode of DTC POD, Natalia Chappell, Director of Natalia Chappell & Co., shares her expertise on scaling e-commerce brands, particularly in the luxury, fashion, home, and beauty sectors, with a focus on the UK market. Natalia discusses her background, her holistic approach to digital marketing, and the importance of balancing paid and organic channels for sustainable growth. She emphasizes data hygiene, the strategic use of content creators, and the nuances of entering the UK market, including adapting messaging and understanding local consumer behavior. The conversation covers practical advice for brands looking to optimize their marketing strategies and expand into new markets, highlighting the need for authenticity and a deep understanding of the target audience.
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