How Duolingo Built Duolingo Max

In this episode of the Subversive podcast, Natalia Castillejo, Director of Product at Duolingo, discusses Duolingo's journey into AI-powered language learning features and monetization strategies. Natalia shares insights into the development of Duolingo Max, a higher-priced subscription tier, and its defining AI features like VideoCall, Role Play, and Explain My Answer. The conversation explores the importance of personalization, the challenges of balancing technological innovation with user needs, and the shift from core product development to monetization. Natalia also touches on the company's approach to content creation, user engagement, and the future of online education.