In this episode of Retail Gets Real, Bill Thorne interviews Carly Berns and Olivia Meyer about the Gen Z consumer and their impact on retail. Carly discusses her role at Berns Communications Group and co-founding the Z-Suite, which helps retailers understand and connect with Gen Z. Olivia shares her lifelong love for retail and her desire to make shopping enjoyable for everyone. The conversation covers how retailers can stay relevant by listening to their audience and having a clear brand identity, the importance of social media and authenticity for Gen Z, and the values Gen Z seeks when choosing where to shop. They also discuss the role of AI in shopping and the importance of leadership being present and transparent on social media. Looking ahead, they predict the integration of resale into mainstream retail, the increasing importance of community-centered physical stores, and more accurate and personalized online shopping experiences.
Sign in to continue reading, translating and more.
Continue
