When is enough, enough?

In this episode of the REWORK podcast, Kimberly Rhodes, Jason Fried, and David Heinemeier Hansson discuss the process of determining when a software product, specifically their new product Fizzy, is ready for launch. Jason introduces the concept of aiming for an "aerodynamic" version one, focusing on essential features and eliminating unnecessary elements that create "drag." David expands on this, emphasizing the principle of "half not half-assed," using the example of the Concept2 Rower and Leica cameras to illustrate the value of simplicity and well-executed core functionality. They also discuss the importance of beta feedback for identifying and fixing issues before the public launch, and David shares a story about pulling back on some audacious architectural ideas at the last minute, as well as the satisfaction derived from polishing code.