Hiring a VP or CRO has never been tougher (or more important). Asad Zaman, CEO of Sales Talent Agency - and one of the most trusted voices in GTM recruiting - joins host Kyle Norton to talk about how GTM leadership hiring is changing fast.

They dig into:

- Why AI broke the traditional interview process, and what they do now instead

- How to build a robust hiring scorecard that performs miles better than a fluffy job description

- The trade‑offs that actually kill VP hiring processes

- How top CROs should evaluate future leaders (and spot "pre‑peak" talent)

- The biggest blind spot CROs have when hiring VPs

I mean... who isn't curious about the tested frameworks from the guy behind 1,000+ GTM placements a year?

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Chapters:

00:34 Guest Introduction: Asad from STA (Sales Talent Agency)

02:30 Today's Topic: The Challenge of Leadership Hiring

04:14 How AI Has Changed Executive Hiring

07:53 The Rise of the AI-Native Leader

10:26 Market Polarization: Talent Demand and Layoffs

19:03 The New Definition of a Great Leader

24:22 Building an Effective Leadership Hiring Scorecard

29:15 Defining Problems, Jobs to Be Done, and Constraints

35:11 Compensation Psychology and Negotiation Pitfalls

40:34 Mapping the Market and Operationalizing the Scorecard

49:27 Modern Interview Design for Senior Roles

53:12 Teaching as a Core Leadership Skill

56:27 Live Whiteboarding: Replacing Case Studies

01:01:54 Evaluating Candidates for Peak Performance and Potential

02:03:31 CROs' Biggest Blind Spot in Hiring VPs of Sales

E57: The New Rules of Executive Recruiting in the AI Era (Asad Zaman, CEO @STA)

The Revenue Leadership Podcast with Kyle Norton