Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.

Chapters

(00:00) - Introduction and Welcome
(00:11) - Guest Introduction: Alex Smith
(01:30) - Understanding Business Strategy
(02:02) - The Misunderstood Concept of Value
(04:15) - Creating Value in Business
(07:55) - Innovating Beyond Traditional Value
(13:01) - Practical Examples and Market Research
(18:14) - Unique Value Proposition
(29:23) - Understanding Differentiation in Business
(29:56) - The Importance of Unique Positioning
(30:36) - Consulting Strategies and Unique Differences
(31:32) - Examples of Effective Differentiation
(33:23) - The Role of Specialization in Strategy
(38:30) - Embracing Weaknesses for Strategic Advantage
(40:53) - Balancing Specialization and Market Reach
(41:51) - The Pitfalls of Over-Niching
(48:28) - Rooting in Recognizable Categories
(53:20) - Conclusion and Resources

Guest Links

Alex's free resources » https://basicarts.org/welcome/
Alex's book » https://basicarts.org/book/
Alex's mailing list » https://basicarts.org/articles/
Alex's LinkedIn » https://www.linkedin.com/in/alex-m-h-smith/

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Do you have questions about how to improve your business?

Things like:

Value pricing your work instead of billing for your time?
Positioning yourself as the go-to person in your space?
Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

https://jonathanstark.com/call

I hope to see you there!

Alex M H Smith - Understanding Value

Ditching Hourly