This podcast episode explores the concept of sticky memories, investigating their formation, accuracy, and impact. The hosts focus on flashbulb memories, which are vivid and detailed recollections of significant public events. They discuss the factors that contribute to the stickiness of these memories, such as emotions and personal connections. However, they also acknowledge the potential fallibility of flashbulb memories and the presence of false memories. The chapter delves into the properties of stickiness, ranging from sticky foods and gecko's feet to the metaphorical stickiness of mental content. It also delves into the historical significance of sticky substances like plant resin and birch bark tar, highlighting their role in early human and Neanderthal societies. Overall, the episode provides a comprehensive exploration of sticky memories, shedding light on their formation, reliability, and lasting impact.