This podcast episode follows the journey of Dave Weiner, the founder of Priority Bicycles, as he navigates the cycling industry with a focus on designing and producing dependable, low-maintenance bikes. Weiner uses innovative materials and technologies to build bikes that are durable, comfortable, and suitable for everyday riders. Despite facing challenges such as a crowded market, budget constraints, and supply chain issues, Weiner's dedication to quality and customer satisfaction has led to the success of Priority Bicycles, making it a recognized player in the cycling industry.