In this podcast episode, Greg Isenberg interviews Rob Hoffman about building profitable SaaS businesses. Rob shares six proven playbooks for acquiring customers, including the waitlist strategy (used by Clio.so and Mentions.so), the wave surfer strategy (exemplified by TrustMRR), the language arbitrage strategy (TeachEasy), the AI search strategy (Tally.so), the signal search strategy (Local Rank), and the high-ticket ad strategy (MailScale AI). The discussion covers specific tactics, examples, and actionable steps for listeners to apply these strategies to their own SaaS ventures, emphasizing the importance of content creation, SEO, and leveraging trends.
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