In this episode, Web3 Righteousness, also known as RiRi, explains what a web3 content lead does and how to become one. She defines the role as being responsible for shaping a project's narrative across all platforms, not just writing content, but also crafting the project's identity and ensuring consistent messaging. RiRi outlines five key responsibilities of a web3 content lead: building the project's narrative, creating and overseeing content strategy, translating the product into simple messaging, maintaining brand voice and consistency, and driving awareness, engagement, and community activation. She then provides eight steps to close a gig as a content lead, which include positioning oneself as a narrative owner, finding projects with narrative problems, diagnosing before pitching, giving a mini audit, and confidently moving to a call. She also teases future videos with more information, including what to do in the first 14 days as a content lead.
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