After outsourcing her SEO and digital marketing for seven years, Billie Tarascio, founder of My Modern Law, decided — never again, it wasn't working for her law firm and her numbers proved it.

It's really hard to know if what you're paying for digital marketing is actually bringing you business. You’ll get impressions, you'll get page rank, you'll get subscribers. You can look at it to see how your social media is doing. You might see which keywords you're ranking for, but being able to say that your marketing is working for you is two different things.

As in Billie's case — while her social following number was climbing — her lead numbers were going down. That’s when she decided to bring her marketing in house and really focus on 5 key areas to move that lead number.

Listen in!

01:39 Look at your leads

04:25 The 5 new marketing areas that Billie is focusing on

➡️ TikTok - cons you need to post 4-6 videos a day

➡️ Pro Bono Day - con getting lawyers to show up

➡️ Free Facebook Group - con harder to grow, pay to manage

➡️ Meetups - con

➡️ Online events -

➡️ Podcast - build referral network

11:58 Branding photo - think of your visuals is a key strategy

14:18 What are your KPI’s?!

🎥 Watch the full video on YouTube here.

Connect with Billie:

Resources:

Join the Guild Membership
Meet us in Austin, TX! The ZAPATHON Automation Workshop featuring Kelsey Bratcher! Become a member to purchase your ticket.
Subscribe to the Maximum Lawyer Youtube Channel
Follow us on Instagram
Join the Facebook Group
Follow the Facebook Page
Follow us on LinkedIn

Resources:

Join the Guild Membership
Subscribe to the Maximum Lawyer Youtube Channel
Follow us on Instagram
Join the Facebook Group
Follow the Facebook Page
Follow us on LinkedIn

Bringing Your Marketing In House

Maximum Lawyer