If you're a business owner, you know how important it is to rank high on Google's search results. But with the recent proximity update, things have changed in the local search world. In this episode, Seth Price shares his insights on how to navigate Google's proximity update and improve your local search rankings.

According to Seth, the proximity update has rebalanced factors and made proximity to the searcher a significant factor in local search rankings. But don't worry, there are ways to counteract this update. One strategy is to diversify your risks by having multiple office locations. By doing this, you'll increase your chances of getting found in different areas and improve your local search rankings.

Another strategy is to take advantage of new features in Google My Business profiles, such as posts and neighborhoods. By doing this, you can improve your rankings and get more visibility. However, Seth cautions that just because Google is doing something doesn't necessarily mean it will work.

Seth emphasizes the importance of having an authoritative site and an office location to accelerate local search rankings. He also suggests focusing on signage and ensuring that the building you choose is not already saturated with competitors in your field.

So, if you want to improve your local search rankings, make sure you listen to this episode and implement these strategies.

00:40 Google's proximity update and its impact on local search rankings

04:03 The local ranking factors that Google considers

07:12 The importance of having multiple office locations to counteract the effects of Google's proximity update

10:15 The importance of service areas in local search rankings and how they can help counteract the reduced radius from the home office

16:02 The impact of Google's proximity update on local search rankings and the importance of having satellite offices

🎥 Watch the full video on YouTube here.

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How to Improve Google's Local Search Rankings

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