Watch the YouTube version of this episode HERE

Are you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters.

Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.

Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!

Take a listen!

01:18 Tricks to Sound More Conversational
04:18 Overcoming Nerves and Breathing Techniques
06:06 Handling Mistakes on Live Video
08:59 Appearance Tips for Camera
10:47 Enunciation and Audio Clarity
16:32 What Lawyers Should Talk About in Videos
20:48 Video Length and Platform Guidelines
22:00 Video Structure Formula: Hook, Value, CTA
23:55 Repurposing Long Videos into Shorts

Tune in to today’s episode and checkout the full show notes here.

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Resources:

Why Do Lawyers Look Like They’re Reading a Script? Let’s Fix That!

Maximum Lawyer