Watch the YouTube version of this episode HERE

Are you a law firm owner looking to find ways to improve your marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews Kelli, a former litigator who left toxic law firm environments to launch her own trademark law practice. Kelli shares how she built a supportive, flexible firm culture and leveraged her marketing skills—especially on social media platforms like Threads and Instagram—to attract clients.

Kelli provides some insight about working in toxic law firms and her approach to creating a better work environment for herself and her staff. Kelli worked in a space where she needed to prioritize work to the point where there was no acknowledgement of good work or a reasonable work-life balance. For Kelli, this created an unhealthy relationship to her work and having feelings of overwhelm and burnout. For her staff, she ensures everyone is excited about what they do and love coming to work each day.

Now in a healthier environment, Kelli shares how she brands and markets her firm to get clients. She leans on a casual approach to branding, which is the opposite of law firms in general. Kelli uses creativity and uniqueness to brand her firm by creating a fun and fresh website to showcase what she is selling. Also, leveraging social media platforms, like Threads has been helpful in engaging with clients.

Listen in to learn more!

1:02 Identifying Toxic Law Firm Culture
6:03 Transitioning from Litigation to Transactional Practice
10:05 Advice for Lawyers Switching Practice Areas
15:29 Non-Traditional Law Firm Branding and Marketing
18:06 Website and Marketing Differentiation
20:07 Social Media Strategy and Client Conversion
23:54 Threads as a Key Engagement Platform
30:59 Using AI and ChatGPT for Marketing
41:35 Platform Choice: Why Threads Wins
52:07 Mixing Personal and Professional Content

Tune in to today’s episode and checkout the full show notes here.

Connect with Kelli:

How Lawyers Can Escape Toxic Work Environments and Thrive in Their Own Practice

Maximum Lawyer