Watch the YouTube version of this episode HERE

Are you looking for some AI tools to streamline your tasks? In this episode of The Guild Live Show, Tyson explores the latest trends in digital marketing, AI, SEO, and content strategy. He reviews HubSpot’s newsletter insights, highlights YouTube and TikTok’s new AI-powered content tools, and explains Google’s advancements in AI-driven appointment booking.

Tyson provides actionable tips for marketers. One tip is to rebalance the funnel and to focus on the bottom of the funnel. Looking at parts of your marketing that will convert leads are important, such as ads or SEOs. Another tip is to do more research as it relates to how your business can generate more leads. Tyson suggests that It is best to move away from a pay per click model.

Tyson shares how Google AI can streamline processes. For those who are looking to travel, Google AI can open booking pages right away. If you give it a prompt of location and timeframe, it can provide you with relevant airlines, hotels, car rentals and restaurants. It can also lead you straight to the payment page to make booking your vacation or work trip so much easier!

Listen in to learn more!

2:54 BrightEdge Study & Funnel Rebalancing
5:07 Building Answer Engines & Content Strategy
6:13 Implementing Bottom-of-Funnel Content
9:14 HubSpot 2025 State of Newsletters
10:31 Newsletter Best Practices
12:38 YouTube Makeover & AI Upscaling
16:38 Google AI Booking Appointments
18:49 AI-Driven Booking Details
21:01 Preparing for AI-Driven Consultations
21:55 TikTok & YouTube AI Tools for Content Creation

Tune in to today’s episode and checkout the full show notes here.

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