#724 - New Creative AI Tools For Amazon PPC

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Jenny Liu from Amazon Ads about the new AI-powered creative tools, including Creative Agent, designed to help sellers of all skill levels produce high-quality advertising creatives. Jenny discusses the evolution of Amazon's creative options, emphasizing the importance of custom creatives in driving ad performance and brand engagement. She explains how Creative Agent simplifies the creative process by allowing users to input their advertising intent and brand details, and then the AI guides them through the steps to create videos and images. Additionally, Destaney Wishon shares her excitement about the Creative Studio agentic partner and Sponsored Products Video, highlighting their potential benefits for sellers in terms of accessibility and engagement. The episode encourages sellers to experiment with these free and easy-to-use AI tools to enhance their advertising efforts, especially during the upcoming holiday season.