In this monologue, Ben discusses the significant opportunity for AI-first service agencies within the $3 trillion service industry, contrasting it with the smaller AI agency and SaaS markets. He explains how these agencies combine domain expertise with AI and automation to overcome the traditional limitations of service agencies, such as low margins and scaling issues. Ben provides examples like ColdIQ, Supersight and Rocket, and his own AI SEO agent, which are using AI to systemize processes, automate service delivery, and improve client outcomes. He highlights two strategies: competing in the existing high-budget market by undercutting prices and offering outcome-based pricing, and targeting underserved niches with lower-priced, productized services and concludes by offering advice on how to start an AI-first agency, emphasizing the importance of combining domain and technical expertise and focusing on delivering tangible outcomes to clients rather than just selling AI.
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