Caroline, who left her CFO position to sell luxury tiny homes on Amazon, seeks help from Michael Erickson Facchin, an expert in Amazon PPC (Pay-Per-Click) advertising. Caroline has invested significantly in her business and is struggling with high advertising costs and poor sales results from her current agency. Michael explains how his company's software, Ad Badger, can improve her ad performance by using long historical lookback windows to identify profitable keywords, eliminate wasteful spending on non-converting terms, and track market share against competitors. Caroline is impressed with the potential cost savings and the strategic insights offered by Ad Badger, especially its ability to demonstrate market dominance to potential future acquirers, and decides to subscribe to their services.
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