In this episode of Marketing Against The Grain, Kieran Flanagan and Kipp Bodnar host Grant Lee and Kristin Fracchia from Gamma to discuss how AI is changing company growth strategies. They explore Gamma's journey to becoming a $2 billion company with a lean team, emphasizing the importance of innovating on organizational design and culture. The conversation covers the evolution of AI adoption, from early experimentation to professional use cases, and the impact of APIs in integrating AI into existing workflows. The panel also shares AI hacks, including using AI for prompt engineering, automating meeting follow-ups, and personalizing sales outreach, while also addressing the challenges of AI adoption and the need for AI tools to seamlessly integrate into existing workflows to gain user trust. The episode concludes with predictions for 2026, including the rise of autonomous vehicles, potential shifts in AI model monetization, and the increasing importance of human connection in marketing.
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