In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, they explore into the intriguing world of hidden markets…those unseen dynamics that influence our decisions in everyday life, from securing concert tickets to navigating job offers.

Judd, a professor at the Wharton School, shares his expertise in behavioral economics and market design, revealing how understanding the rules of these hidden markets can empower individuals to achieve their goals. The conversation highlights the importance of recognizing when to "go for gold" versus when to "settle for silver" in various market scenarios, and how these strategies can lead to better outcomes in both personal and professional settings.

Listeners will discover practical insights on how to identify the hidden markets they participate in, the rules that govern them, and the strategies they can employ to increase their chances of success. This episode is a must-listen for anyone looking to enhance their decision-making and navigate the complexities of the markets around them.

In this episode:

Understand the concept of hidden markets and their impact on decision-making.
Learn how to identify the rules that govern these markets.
Explore strategies for optimizing outcomes in competitive environments.
Gain insights into the importance of signaling in job and college admissions markets.
Discover how to apply behavioral economics principles to everyday situations, like email management and meeting scheduling.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/554.

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554. Lucky By Design: Strategies for Success in a Scarcity Economy

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics