In this AI marketing podcast episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence.

My Favorite AI Tools

Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
High Level (My all in one marketing platform) - https://danchez.com/highlevel
Zencastr (Best AI podcast tool) - https://danchez.com/podtools
n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

InstaPost Custom GPT - https://go.danchez.com/instapost
Zencastr - https://zencastr.com/
ChatGPT - https://openai.com/
Gemini - https://gemini.google.com/

Timestamps

00:00 - Introduction to the 90-Day Authority Plan
02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading
11:16 - Learning in the Light: Documenting the Journey
13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts
22:33 - The Output Phase: Synthesizing Knowledge into Answers
30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts
36:48 - Finding Your Unifying Theme with AI
38:26 - The Growth Phase: The Two-Channel Rule and Engagement
45:58 - The Retention Phase: Lead Magnets and Depth Assets

What's Your Authority Score? [The 5-Factor Test]

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