First Look: 2025 BFCM Numbers Are In

In this episode of Future Commerce, Brian and Philip interview Holly Worst, VP of Retail at Adyen, about Black Friday Cyber Monday (BFCM) data and trends. Holly shares insights into global transaction volumes, unique shopper behavior, and the increasing adoption of contactless payments and mobile wallets, particularly in the U.S. The discussion covers the elongation of the shopping season, the distrust of deals, and the impact of AI on purchasing journeys, as well as the rise in online refunds. They also explore the growth of self-checkout and future trends in retail, including tap-to-pay technology and unique checkout experiences.