Creator POV: Meaningful Influence in a TikTok World

In this episode of Influencer Marketing Talks, host Sanna interviews Frida Jernspets, a TikTok creator with nearly half a million followers, about redefining influence and using one's platform for change. Frida shares her journey of gradually growing her platform since age 17, emphasizing authenticity and meaningful impact over chasing trends. She discusses realizing the power of her voice to do good, her involvement in initiatives like Girls Takeover and the EU Parliament Equality Week, and her decision to stop collaborating with fast fashion brands. Frida advocates for influencers to use their platforms responsibly, even if it means taking small steps, and highlights the importance of creative freedom in brand partnerships and maintaining genuine alignment with personal values. She expresses her hope to leave a legacy of positive influence and inspire others to see the potential for good within the creator industry.