In this episode of the Serious Sellers Podcast, host Bradley Sutton is joined by expert mentors Kamaljit Singh, Vincenzo Toscano, and Jason McLellan to discuss strategies for Amazon sellers to revitalize plateaued or declining businesses and achieve growth by 2026. The mentors share insights and specific tactics they've implemented for a real brand, InMotion Hemp, focusing on improvements in advertising, creative content, and overall SEO and operational strategies. They emphasize the importance of adapting to evolving customer behavior, optimizing listings with updated images and brand stories, leveraging underutilized advertising methods like Sponsored Display, and understanding customer lifetime value to drive sales and improve customer retention. The discussion also covers new advertising features like video ads and the shift towards audience-based advertising, highlighting the need for sellers to deeply understand their target audience and customer sentiment.
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