She Sold 250K Shampoo Bars Without Amazon or Ads

In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Kate Assaraf, the founder of DIP Haircare, about her success in selling a quarter million shampoo bars in four years without relying on traditional advertising methods like Meta ads, Amazon listings, or influencer partnerships. Kate shares her motivation for starting DIP Haircare, driven by concerns about plastic waste and the ineffectiveness of existing plastic-free alternatives. She details her strategy of partnering with zero-waste stores and refill stores to reach her target audience, emphasizing the importance of providing a high-quality product that customers genuinely love. Kate also discusses her decision to avoid Amazon and traditional advertising to protect her brand's integrity and support small businesses. She touches on her unique approach to Black Friday sales, focusing on providing high-value gifts with purchase rather than discounts, and her commitment to reinvesting in her community of retailers.