The initial mission was to create a character who would outlast him. Todd McFarlane stared down Superman, Batman, and Spider-Man. He knew he had a character within him that could last beyond his own lifetime; he just had to pull him out. Spawn might not have outlived his maker yet, but he has survived and thrived these last thirty-plus years. As has Todd's action figure empire, McFarlane Toys, celebrating its thirtieth anniversary this year.

Next month, Spawn continues its record-breaking run, reaching a milestone of three hundred and fifty issues. The comic promises to answer questions that have been building for years while laying the groundwork for a Spawn Universe explosion: seven new Spawn-related titles will hit shelves throughout 2024.

You might think Todd McFarlane would be preoccupied with everything happening in his world in 2024, but he's already scrawling out his 2025 plans. Longevity is the great, underrated value in business. As is the importance of a thick back catalog ready to exploit when the spotlight falls upon it.

This week, Todd McFarlane returns to Comic Book Couples Counseling for the fourth time, and it's our longest and most in-depth conversation so far. We ask him about the lessons we could all learn from the four decades he's spent in the comic book trenches. While he's initially resistant to accept that there are any lessons to grab, he generously opens up and shares his various philosophies. These are the secrets to Todd's success.

Spawn #350 arrives from Image Comics on February 21st. If you want to continue our discussion with Todd McFarlane, you can find him on Twitter and Instagram, as well as his Website. Follow McFarlane Toys through Twitter and Instagram.

As always, Omnibus, the Digital Comic Store and Reader, sponsors our Referrals segment. This week, we selected two comic book titles on the site that satisfy this episode's themes. We won't spoil what they are here, but if you click the links below, you'll be immediately escorted to those books.

In addition, this episode is sponsored by Third Eye Comics, your friendly neighborhood comic shop with seven locations in the Maryland, DC, and Virginia area. They're your one-stop shop for all things comics, graphic novels, toys, games, records, movies & more!

Not local but still looking for an awesome place to meet all your comic needs? They've also got an amazing website,shop.thirdeyecomics.com, where you can browse thousands of items, pre-order your new comics, and have it all sent right to your doorstep for a flat $5 shipping rate!

Don't forget to join us for the first-ever Comic Book Couples Counseling panel on March 8th at Washington DC's Awesome Con. Room 206 at 8:30 PM!

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Todd McFarlane: Secrets of His Success

Comic Book Couples Counseling Podcast