CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition

This EMARKETER podcast episode, recorded at the EMARKETER Summit, features a panel discussion on the impact of artificial intelligence on CTV and streaming advertising. Principal Analyst Nate Elliott leads the conversation with Caroline Giegerich from IAB, Todd Feitlin from One Horizon, and Jonathan Watkins from TV Scientific. The panel explores current applications of AI in optimizing ad buying, creative assessment, audience targeting, and measurement, while also addressing the challenges and potential risks associated with AI-generated content, authenticity, and consumer trust. The discussion further covers the importance of industry self-governance in setting standards for AI usage and disclosure in advertising to ensure consumer protection and avoid ineffective regulations. The panelists also share their predictions for the future of AI in CTV advertising, including more personalized and shoppable experiences, as well as a potential retro trend emphasizing human-created content.