Inside Quince’s Quest to Sell Luxury Goods for Less

The Journal podcast episode discusses the rise of Quince, a company that sells affordable alternatives to luxury goods, often referred to as "dupes." It explores Quince's business model, which involves using technology to identify popular products from other brands, streamlining the supply chain to offer lower prices, and aggressively marketing to consumers. The episode also touches on the legal challenges Quince faces from brands like UGG, Coach, and Williams-Sonoma, who allege trade dress infringement and false advertising. Finally, the podcast analyzes the broader trend of consumers seeking dupes and the potential for other companies to replicate Quince's strategy.