Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations) | Lenny's Podcast: Product | Growth | Career | Podwise
This podcast episode delves into the secrets behind TikTok's meteoric rise across various markets worldwide, highlighting the importance of understanding local cultures and adapting products accordingly. The culture of TikTok, with its emphasis on context, collaboration, and ownership, has been instrumental in its success. The team discusses how cross-functional collaboration and data-driven decision-making have fueled product development, while authenticity and adaptation to platform culture are crucial for creators' success on TikTok. For businesses, leveraging TikTok's real-time reactions and trends is essential for effective advertising campaigns. The episode also provides comprehensive advice for startups looking to explore TikTok advertising, emphasizing the need for organic engagement, testing, and optimization.
