
Russ Fradin and Alex Rampell discuss the parallels between the rise of digital advertising and the current AI boom, focusing on the critical need for measurement and governance in AI spending. Fradin introduces his company, Leraden, which aims to provide tools for measuring AI productivity and ensuring its effective adoption within enterprises. They explore the challenges companies face in retraining their workforce, driving AI usage, and accurately assessing the productivity gains from AI investments. The conversation touches on the future of work, the potential for AI to augment human capabilities, and the importance of focusing on specific, measurable outcomes to unlock the true value of AI in the enterprise.
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