The Affiliate Manager Holiday Survival Guide

In this monologue podcast, Matt McWilliams offers a practical guide for affiliate managers on how to thrive during the chaotic holiday season. He emphasizes starting early, segmenting affiliates by activity level, setting clear deadlines with ethical urgency, and providing high-quality, easily accessible assets like swipe copy. McWilliams also stresses the importance of bonuses for affiliates, simplifying offers, over-communicating concisely, automating reminders, creating an asset hub with a holiday cheat sheet, and running a holiday-themed leaderboard with real-time updates. He advises affiliate managers to check their tech, prepare their customer service teams, and re-engage quiet affiliates, while also using holiday-themed creative to boost sales. Finally, he underscores the need to maintain high energy, prioritize rest, and end the season with gratitude to foster long-term relationships.