This podcast episode explores the evolving role of the Chief Marketing Officer (CMO) in the modern business landscape. The speakers discuss how the role has become increasingly important due to the evolution of technology and the changing nature of customer engagement. They emphasize the need for CMOs to become data-curious, to learn how to engage with customers through various digital tools, and to develop robust measurement systems that can track the impact of marketing activities on business outcomes. They also highlight the importance of CMOs being comfortable with contextualizing themselves as growth unifiers and advocating for the customer, using data and new technology to connect business strategy with customer needs, and being accountable for real business metrics.
