Black Friday kicks off the official holiday shopping season. Shopify president Harley Finkelstein shares his platform’s real-time shopping data and highlights the shifting trends among shoppers in 2025. So far this Black Friday, consumers are buying skincare, athletic wear, and vitamins and supplements. On Amazon, the platform’s head of Prime Video U.S. global sports and advertising Jay Marine discusses Black Friday football streams and holiday shopping deals. CNBC’s senior retail reporter Courtney Reagan is covering the holiday from a New Jersey mall; though the cadence of shopping has shifted over the years, Reagan reports on the longstanding importance of Black Friday for retailers. Plus, Russian President Vladimir Putin is ready for “serious” peace talks with Ukraine, and a data center issue caused a major outage at the Chicago Mercantile Exchange.

Courtney Reagan - 14:45

Harley Finkelstein - 19:12

Jay Marine - 26:34

In this episode:

Harley Finkelstein, @harleyf

Jay Marine, @jaymarine

Courtney Reagan, @CourtReagan

Robert Frank, @robtfrank

Steve Liesman, @steveliesman

Becky Quick, @BeckyQuick

Cameron Costa, @CameronCostaNY

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Black Friday with Shopify & Amazon 11/28/25

Squawk Pod