Laura Shin interviews Nick O'Neill, also known as Choose Rich Nick, the CEO and co-founder of Bodagos, about his career and the persona he created. Nick discusses his background in content creation, the accidental creation of his "Choose Rich Nick" character, and the motivations behind his often controversial online stunts. He explains the character's evolution, its connection to crypto culture, and the business strategy behind using the persona to attract attention to his company, Bodogos. They delve into specific incidents, including the "Apex Yacht" episode, revealing the manufactured nature of the event and the reactions it provoked. Nick also shares his views on humor, audience engagement, and the balance between entertainment and potential offense.
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