Axon tutorial: Creating a campaign

The speaker provides a step-by-step guide on creating and launching an advertising campaign, starting with naming the campaign and enabling dynamic product ads. They demonstrate how to add a landing page, configure tracking parameters using a URL builder with options for third-party measurement partners, and select target countries. The guide covers setting optimization types (cost per purchase or return on ad spend), day targets, and budget. Finally, the speaker explains how to add creative sets, including brand assets like logos, names, descriptions, CTA buttons, and colors, as well as uploading videos and images to create various ad combinations, concluding with a preview of the ad experience.