How to Monetize Your Hobby

This podcast episode follows the journey of South Van Der Lee, the founder and designer of GOGO Sweaters, a handmade luxury knitwear brand. Despite lacking business training and a concrete plan, South's passion for knitting led her to Toronto, where she gained experience through blogging, internships, and perseverance. GOGO's distinctive designs draw inspiration from Alberta roots and the ski industry, emphasizing authenticity and wearability. South's emphasis on self-confidence, perseverance, and building strong partnerships has guided the company's success, along with strategic financial management using Shopify Capital. Free People's fortuitous interest in GOGO at a trade show underscores the importance of taking risks and seeking opportunities. Now, with a potential expansion into Europe, GOGO is poised for further growth, highlighting the transformative power of calculated risks and unwavering determination.