In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page.

My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.

Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
High Level (My all in one marketing platform) - https://danchez.com/highlevel
Zencastr (Best AI podcast tool) - https://danchez.com/podtools
n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting)
Substack (Discussed as a newsletter/community alternative)
ChatGPT - <a href="https://openai.com/">https://openai.com/</a> (Mentioned for researching influencers)
LinkedIn (Recommended primary channel for B2B)

Timestamps

00:00 – The "One Big Downside" of Podcasting
03:41 – Introducing the Two-Channel Rule
09:23 – Syndication vs. Engagement: Why you can’t be everywhere
15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B)
19:35 – Dan’s "Working the Room" strategy for LinkedIn engagement
25:28 – How to identify who to engage with to grow your authority
28:49 – The dangers of automating comments with AI
30:50 – Optimizing your LinkedIn profile to function like a landing page

My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.

Resources Mentioned

Timestamps

My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.

The Two-Channel Rule: A System for Growing Expert Podcasts

AI-Driven Marketer: Master Practical AI Marketing Skills